Transcript
WEBVTT
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Coming up on Better Place Project.
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And then you know, my point here is that in the last 100 or 150 years, you know, culture, and the pace of culture has really upended our design, our engineering or our evolutionary advantages.
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So you know, I'll kind of point to like a specific example where you can see these evolutionary mismatches.
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So we were obviously, you know, like living on the Serengeti sometime, you know, 10, 15,000 years ago, and we were more or less opportunistic omnivores.
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We were eating, you know, 800 different kinds of plants, seeds, tubers, and occasionally, when we got lucky, you know, some wild game.
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And then we would endure, you know, periods of significant scarcity, you know, particularly during winter's fallow.
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So our bodies, in relation to those environmental stressors, develop certain adaptive mechanisms.
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One of those was storing fat.
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So we think about fat in the modern age as this villain we like, vilify fat.
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But all fat is is warehoused energy.
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Make the world a better place.
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Make the world a better place.
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Hey, hey, I'm Steve Norris.
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Welcome to Better Place Project, where each week, we shine a light on amazing humans from every corner of the planet who are doing extraordinary things to help make the world a better place, including sharing their knowledge with us on how we can be living healthier, happier, more purposeful lives.
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Hey everybody, welcome to episode 190.
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He is back.
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I am so stoked to have Mr Jeff Krasnow on the show.
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Jeff Krasnow is the co-founder and CEO of Commune, a masterclass platform for personal and societal well-being.
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He hosts the Commune podcast, interviewing a wide variety of luminaries from Deepak Chopra and Marianne Williamson to Matthew McConaughey and Gabor Mate.
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Jeff pens a personal weekly essay titled Commusing that explores spirituality, wellness and culture and is distributed to over 1 million subscribers every Sunday.
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Culture and is distributed to over 1 million subscribers every Sunday.
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Jeff is the creator of Good Stress, a collection of wellness protocols that he developed to reverse his diabetes, lose 60 pounds and reclaim his health at age 50.
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Good Stress is available as an online course and is being developed into a book and TV series.
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Jeff is also the co-creator of Wunderlust, a global series of wellness events.
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In 2016, he was selected by Oprah Winfrey to be part of the Super Soul 100 as one of the nation's leading entrepreneurs.
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In 1995, jeff married his college sweetheart, skylar Grant.
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They live in Los Angeles and have three daughters.
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Jeff and Skylar were on the show together.
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That was in May of 2022, episode 87.
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And that episode was just a blast.
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So if you've never listened to that one, go back and check it out when you have a chance.
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But today Jeff and I, like I mentioned there in the bio, talk about his new course Good Stress, and in this episode we cover everything from fasting to exercise and resistance training, light therapy, deliberate cold therapy, deliberate heat therapy, training the mind and breath, stressful conversation, reconnecting with nature and just guys.
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I don't know that I've ever done an episode with just this many nuggets of information and I know we went on pretty long in this episode and, trust me, I didn't cut any of it out, because I would have been cutting nuggets if I edited any of it out.
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So stick around for this episode.
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If you have to break it into two walks in your neighborhood over a couple of days, do it, but this one is just so chock full of so many good nuggets that I really hope you enjoy it as much as I did and get as much out of it as I have.
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So let me get right to it my conversation with Jeff Krasnow.
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Welcome to the show, jeff.
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Thanks for being here.
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It's a treat to be with you.
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I always really enjoy our time together.
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It's hard to believe and I just realized that this morning that it'll be two years next month since you and Skylar were on the show and I had so much fun talking with you both and we went off on so many fun tangents from curb your enthusiasm to who knows what.
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But I realized after we got off that call and I went over my notes I forgot to ask you about one of the main questions I wanted to ask you about, and it was something that I heard about that you talked about on one of your podcasts before, about what was the impetus really for you launching your commune community and your website community and your website and what I'd love for you to share briefly with our listeners and I know you've told the story many, many times, but it's so good about what Oprah Winfrey had to do with the launch of Commune.
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Yeah, sure, and first of all, just thanks for having me back and I love connecting with you and the amazing community that you're building.
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Oh, thank you so much and have built.
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It's so impressive and your curiosity is always on full display.
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Yeah, so I started this concern called Wanderlust.
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It was for lack of a better description kind of the world's biggest series of wellness events, and we had these big yoga and mindfulness festivals all around the world, and I was just coming out of 10 years of essentially living on an airplane in the name of yoga and wellness, and I had been fortunate enough really just lucky enough to be placed on a list called the Super Soul 100, which was Oprah's handpicked top 100 entrepreneurs in the United States.
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And given everyone else who's on that list, I always considered myself Some heavy Gabby Bernstein and there's oh and some, oh, I mean ridiculous.
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I always consider myself like.
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Deepak and all those.
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Yeah, number 99 on that list.
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But you know, just because I was on the list, I would get invited to all sorts of really interesting dynamic events.
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Dynamic events, um, you know, up at her place in Montecito, and um, my wanderlust facility was just about five blocks away from from own, which was, you know, the network that she was running at that juncture, and um, that was up in New York, right?
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No, that was actually in LA, in LA.
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Oh, that was in LA.
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Yeah, okay, yeah, okay.
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Okay, I knew her montecito homes was obviously out here, but I was thinking her studio was in new york at the time.
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But all right yeah, no, that's all right.
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She had a lot, yeah, in west hollywood, basically, and um so uh.
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You know, I was always a fan and and became a friend of deepak Chopra and I was introduced to his meditation challenges God many years ago, where they would launch, you know, these 14-day or 21-day meditation challenges.
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In fact, david Gee originally started running that at the early days of that right Through the Chopra Center.
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That's correct.
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Yeah, I believe he was actually the original architect of the program and the structure itself.
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um and he was just on the show about four or six months ago and we talked about that, so that's why I was front and center yeah, he's just the.
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He's an angel here on the earth.
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He's amazing and to have him right here in our backyard.
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And, by the way, just another thing I have you to thank you for you turned me on to him through your podcast a couple years ago and I was just really starting to get in the phase where I was meditating every single day and you had him on your show and he just so resonated with me.
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So to this day I go back and do his guided meditations all the time.
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But, yeah, he told me about how he went through the whole, how he launched the program and they were up to I don't know, a couple hundred thousand people doing this 21-day program.
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And then they said, yeah, we're going to take it to the next level.
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Oprah wants to be involved.
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And then he kind of stepped aside.
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But so, yeah, so you pick it up from there.
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You were looking to do something similar with your yoga, correct?
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Yeah Well, so Oprah would do kind of the opening oratory on these Deepak Chopra meditations.
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So you know, you'd sign up for one and then you'd get an email and these were all audio, and then Oprah would you know, say something about how meditation really bent the arc of her personal life and health, and then Deepak Chopra would come in and lead you.
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So, anyways, I found myself at a brunch over in West Hollywood on their lot, on the Oprah Winfrey Network lot, and I was sitting actually with Gabby Bernstein and Marie Forleo and somebody else, not Brene, but like I can't remember.
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Anyways, it was my typical natural habitat, jeff, and a lot of wonderfully intelligent women, as I have three daughters, and so I was very felt like my natural habitat.
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And there was one open chair at our table and I saw Sherry Salata, who was the co-CEO of OWN, and I said hey, sherry, you know, sit down, like join us, and she's like no, no, no, no, that seat is saved.
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I'm like all right, well, whatever, and then about five minutes later you know who plunks down, but Oprah Winfrey and there she is, so cool and yeah, you know, I've had the good fortune to meet people who are well-known throughout my life.
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Yeah, but Oprah, I think you'll agree, and I also.
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You and I both worked in the music industry for many years.
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I've been to the Grammys, been to the backstage Grammys, I've met a lot of household names.
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But Oprah, yeah, if she sits down at my table, I knew I would be hearing in my ears like, oh you know, it's a whole other level of celebrity.
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Well, I was hearing more flanking and clinking in my stomach.
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I was like you know, my stomach was turning around.
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I was a bit nervous, but she was as affable as could be.
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You know, she was very much in her Weight Watchers mode.
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So as we were all eating, I remember she was like pointing to different items of food number two, number three, number five, Anyway, she was assigning a different category.
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I didn't really know what it meant, um, but but she broke the ice and that.
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That was sweet uh of her, because I'm sure she experiences a lot of nervousness in in her heart in her orbit.
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So it was probably intentional.
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Um and and then.
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So I I kind of summoned the gumption to say, you know, hey, you know I've been a big fan of Deepak Chopra and you know I always felt like you and Deepak should get married.
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And yeah, there was silence, just like that.
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She kind of looked at me, she's like what?
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And I'm like, yeah, because then you could be Oprah Chopra.
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See, that's the story I wanted you to tell that is so good, and I, I had been saving that up, um, for the right moment.
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And of course, there it was presenting to me and, and I don't know how, she had never thought of that before.
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I mean, I, but she thought that was just funny enough to give me the time of day.
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And then, you know, she started with a sort of a litany of inquiries as to who I was.
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And you know, I told her about Wanderlust and then I said, listen, I, you know, I have a, an idea to really democratize access to yoga.
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You know, my wife is a yoga teacher and she started this studio.
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Wife is a yoga teacher and she started this studio at ground zero, right?
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after 9-11.
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And it really just, you know, I sat there kind of in the front row watching the power of yoga and community to really heal people and be a big part of their transformation and I want to make that as accessible to people as possible.
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And you know what you guys did you and deepak did.
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You know you made meditation basically like this household practice.
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Now you demystified it.
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It's on the cover of time magazine and you know new york times can't stop talking about it anyways.
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So and she's like no, no, no, this body doesn't do yoga, this.
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But you know, she kind of gave me this kind of thing.
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She just kind of blew it off for a second and I said no, no, this is not like you know, some like little ponytail blonde girl popping up into a handstand on a whim, and this is just like real basic yoga.
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You know the fundamentals of a practice that you know really can kind of crack the door for more people.
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She's like, okay, I like you enough.
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And kudos for you for having the chutzpah to bring that up.
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That was great.
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Make her laugh a little bit with the Oprah Chopra joke and then, boom, go in for the ask.
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That was brilliant.
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Yeah, yeah, but you must have been shaking in your boots just even proposing it.
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But look what came about that.
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Yeah, well, you miss every shot you don't take.
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So then Monday morning I got a call from I think it was Noel Kehoe or someone over there and they said you know, we heard from Oprah that we're doing this project with you.
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I'm like, okay, they're like can you come over and tell us what it is?
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And I'm like all right, I think I could squeeze that in my schedule.
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And so, yeah, you know, I came over and I explained, you know, the vision for a 21-day yoga challenge.
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And they were very, very generous and really spoon fed me this model for, you know, democratizing access and allowing people to take it for free with their email, et cetera.
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And um, and candidly, you know, um, I had a plan, but the plan was like in its primordial soup.
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And so then, very quickly, I had to shift into high gear and I literally, for like a couple thousand bucks, filmed my wife, skylar in our living room and, you know, produced a very thoughtful 21-day foundational program.
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And then, you know, I was back and forth with her team and they said, okay, well, great, so where are you hosting it?
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And I'm like, oh, where, where am I hosting it?
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And they're like, yeah, you're the yoga guy, right.
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And I'm like, yeah, story, yeah, sure.
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And so then I, you know.
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I hung up the phone I was like okay, I don't have a platform, I have to build one.
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And at that juncture, you know, I had just enough knowledge to be dangerous through.
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You know, use an off-the-shelf platform to build this little kind of video-on-demand site.
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Necessity is the mother of invention.
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Right that's in this case for sure, and you know they were like.
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You got to launch it like right after New Year's, because New Year, new you and everyone's making their resolutions.
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I'm going to be a better man this year than I'm next year whatever.
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And so we did.
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But it didn't give us much time, but within about eight or nine days we had registered 120, 130,000 people and I was like wow, this is amazing.
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And we invited all those people to a Facebook group.
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There was maybe 30, 35,000 people that opted into this Facebook group and it was just a beautiful thing to watch, steve.
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I mean, it was honestly very emotional.
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I actually haven't told this story very recently or very often at all, but kind of, within that Facebook group it was really like the best element of social media happening, because there were people from all over the world you know, madagascar to British Columbia, to New Zealand, to Estonia, and they were all you know coming together around this practice.
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And I remember there was a woman, actually from Mozambique, who posted a photo of her little altar space.
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It was a very humble little space with a candle and a photo of her son and she described it and a photo of her son and she described it, and that kind of opened the floodgates for thousands upon thousands of these photos of people's altar spaces and it was a really just kind of wonderful.
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Um, and then, early on in the challenge, there was a woman who was quite heavyset, who posted a photo of herself and she said I never felt like I was good enough to do yoga, but this platform and this program has given me sort of the safety and security to dip my toe into it and now I feel confident enough to share me.
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And she posted this photo of herself.
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And that was like sort of a watershed moment because from there there were people of every size and ilk and race and creed posting photos of themselves, people like African Americans, for example, in this country, who have never felt part of a yoga community for um, and there they were stepping forward and getting into this practice.
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So I was like, wow, this is, this is really like making a difference in people's lives.
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And the business model also seemed to be penciling out.
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And from there and this community.
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Yeah.
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This community that you were building.
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Yeah.
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People connecting from all over the world.
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Yeah, and decentralizing the means of connection.
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And so from there it was yeah, I basically built a business on top of that model.
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On top of that model and, you know, through Wanderlust, I again had had the opportunity to meet so many influential authors and thought leaders and mystics and sages, and they all I didn't, I never bounced a check.
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So they all, they all, you know, took my calls and you know I asked many of them, you know, to participate in this new platform that I was starting and many of them agreed and that really helped.
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You know, the new need friend, and so I was fortunate enough to have some friends that helped me launch this thing.
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And now here we are, five years or so later and we have, you know, over 150 courses on the platform with, honestly, virtually everyone that I've legends I grew up reading, yeah.
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Yeah, no, you're right, it's.
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It's a who's who of of of everything spiritual, health, wellbeing.
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No, you've built a fantastic platform and you know, fast forward to yesterday, Sunday morning, as I do on so many Sunday mornings, I'm having my coffee, my latte, and I'm reading through my emails and I come across your commusing email, which I read every Sunday, and it happened to be the one on good stress, and I thought this is perfect.
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I'm talking to Jeff tomorrow about that and what I love about, and you've done this with some of your emails, but it was nice to be able to you have an option right there.
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I can either read it or I can just click to listen, and it's essentially the transcript, but I opted to listen out on your podcast, so it gave me a really good you know some good homework for me to review in preparation for our talk today.
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So what really really struck me if I could read a quick little passage, because this was something that really stuck out for me that I never really heard it put this way.
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And you said, quote this culture of chronic ease leads directly to the current scores of chronic disease.
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In short, the way we live creates evolutionary mismatches.
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Humans evolved to thrive in conditions where discomfort and stressors were the norm.
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Our modern lifestyle is hijacking our biology and rendering our hard-wrought adaptive mechanisms maladaptive.
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Acute short-term stress in the human body activates pathways that promote longevity and resilience.
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This phenomenon is called hormesis.
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Now, in an era of uber-convenience, we need to purposely self-impose these conditions as a means to be well.
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Adopting the protocols of good stress is a way to bring our bodies, which have been ravaged by our reliance on the big max, back into balance.
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Good stress mimics the acute stressors my Paleolithic ancestors, fez Ansark simply my name, spelled backwards might have encountered in his daily quest for survival.
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Fez never developed diabetes or heart disease or dementia, nor did anyone in his tribe.
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Yet Fez and I share virtually the exact same genome.
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Good stress helps us live a little more like Fez.
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Through the adoption of Paleolithic stressors, which I sometimes call the protocols of inconvenience, which you put in quotes, we leverage our inherent engineering.
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We swim with nature's current instead of against it.
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That's really cool.
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I never really thought of it like that, that for thousands of years we constantly had to deal with it's a cold night, I'm shivering, it's hot, it's with stressors, and now we don't.
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And I'd never really connected the dots to disease in our lives.
00:22:56.165 --> 00:23:01.039
Can you unpack that for us a little more Sure?
00:23:01.500 --> 00:23:31.271
So this organism and your organism and everyone who has a body who's listening, is really the product of hundreds of thousands of years of evolution of Homo sapiens, and then millions of years prior to that, with our hominid ancestors, and over these massive swaths of time, nature developed a very perfect design.
00:23:31.271 --> 00:23:51.651
And then, in relation to the environment, and then my point here is that in the last 100 or 150 years, culture and the pace of culture has really upended our design, our engineering or our evolutionary advantages.
00:23:51.651 --> 00:23:59.134
So, you know, I'll kind of point to like a specific example where you can see these evolutionary mismatches.
00:23:59.134 --> 00:24:10.951
So we were obviously, you know, like living on the Serengeti sometime, you know, 10, 15,000 years ago, and we were more or less opportunistic omnivores.
00:24:10.951 --> 00:24:28.815
We were eating, you know, 800 different kinds of plants, seeds, tubers, and occasionally, when we got lucky, you know, some wild game, and then we would endure, you know, periods of significant scarcity, you know, particularly during winter's fallow.
00:24:30.782 --> 00:24:38.315
So our bodies, in relation to those environmental stressors, develop certain adaptive mechanisms.
00:24:38.315 --> 00:24:41.108
One of those was storing fat.
00:24:41.108 --> 00:24:46.209
So we think about fat in the modern age as this villain.
00:24:46.209 --> 00:25:10.256
We like vilify fat, but all fat is is warehoused energy, you know it's also serves as a as a cushion, and you know it's an endocrine organ and there's some other attributes to actually extol about it, but at its core it's really just a stowage of energy for a rainy day.
00:25:10.256 --> 00:25:17.453
And so we were evolved to get a little bit fat in the late summer and in the fall.
00:25:17.453 --> 00:25:22.069
And you can see this in all these kind of mechanisms of the human body.
00:25:22.069 --> 00:25:23.801
As I begin to kind of pull them apart.
00:25:23.801 --> 00:25:32.625
We get a little bit less sleep because it's lighter later in the summer, and that makes us a little bit more insulin resistant, for example.
00:25:33.145 --> 00:25:46.134
So instead of using energy or using substrates like fat and carbohydrates for energy production, our body would say wait, let's store a little bit of that as fat.
00:25:46.134 --> 00:26:06.012
Or let's say we would come across an amazing copse of fig trees, you know, in the late summer, early fall, which is when you would harvest figs and we would gorge on them, as we are wired to do, and you know that fructose that you get in a fig is also.
00:26:06.012 --> 00:26:21.650
It's not just calories, it's also information, and it would inform ourselves to say, hey, become a little insulin resistant, don't uptake the glucose into the cell.
00:26:21.650 --> 00:26:32.691
Instead, store it as fat, because right around the corner there is going to be a paucity of calories and we're going to need that warehoused energy.
00:26:32.691 --> 00:26:35.963
So that's the way we evolve.
00:26:36.304 --> 00:26:37.948
That's completely adaptive.
00:26:37.948 --> 00:26:46.153
Being fat and storing fat is adaptive, only it's not when we do it all the time.
00:26:46.153 --> 00:27:05.300
So, when there is no paucity of calories, when you essentially can rely on your smartphone to quote-unquote, conveniently order up any type of food 365 days a year, 24 hours a day, in or out of season, to the front door.
00:27:05.320 --> 00:27:16.410
Therein lies the point that also I was going to point out as well, also out of season foods as well For sure that we're not used to eating a lot of fattier foods that we would normally eat in the wintertime.
00:27:16.410 --> 00:27:21.392
If they were in season in our area, we wouldn't even eat, so I think that's a good point there as well.
00:27:21.820 --> 00:27:28.445
And most of these calories that we consume are refined grains, refined sugars and ultra-processed foods.
00:27:28.445 --> 00:27:36.810
And so when essentially there is no scarcity, when winter never comes, all we do is store fat.
00:27:36.810 --> 00:27:46.161
And then you look around and you say 45% obesity rate in the United States, and my statement here is like that's not a bug in the system.
00:27:46.161 --> 00:27:57.303
That's actually the natural and expected result of our miraculous genome simply trying to cope with the way that we live.
00:27:57.303 --> 00:27:58.364
That's it.
00:27:58.364 --> 00:28:08.536
And so this is a way where culture has hijacked our biology and made adaptive mechanisms maladaptive.
00:28:08.536 --> 00:28:10.443
And there's so many examples of that.
00:28:10.443 --> 00:28:11.665
You know and you know.
00:28:11.685 --> 00:28:32.762
I'm happy to go into other ones, but I'll let you lead talk about some of the different areas, because I love how you talk about some of the things in reference to that stored fat, like things as simple as a cold plunge in 40-degree water in the morning.
00:28:32.762 --> 00:28:39.286
Then, when you get out of it, your body's saying, hey, I've got this extra fat I can burn to get my body back up to body temperature.
00:28:39.286 --> 00:28:43.782
So there's so many awesome things like that that I know you teach in this course.
00:28:43.782 --> 00:28:52.675
But before we dive into some of those bullets, so to speak, can you tell us, jeff, what got you to this point?
00:28:52.675 --> 00:28:54.060
It's my understanding.
00:28:54.101 --> 00:29:14.924
Back in 2017, some of these aforementioned issues that are going on in modern society were happening in your life and in spite of you just coming back from tours around the world with your health and wellness system I think you used the expression.
00:29:14.924 --> 00:29:19.926
It was more like wealth and hellness for you at that point, which I love that expression that you used.
00:29:19.926 --> 00:29:23.410
So back us up to 2017.
00:29:23.410 --> 00:29:24.823
What was your life like?
00:29:24.823 --> 00:29:28.730
And, physically, mentally, what kind of condition were you in?
00:29:29.593 --> 00:29:38.815
Yeah, and this, steve, is really why these topics are so personal and one of the reasons I'm so passionate about talking about them.
00:29:38.815 --> 00:29:54.664
In 2017, 2018, I exited Wanderlust and I spiraled, I would say, into a bit of a depression.
00:29:54.664 --> 00:29:59.213
I was under a tremendous amount of bad distress at Wanderlust.
00:29:59.213 --> 00:30:11.191
I had private equity investors sort of breathing down my neck, but I also had kind of all of the typical sort of work overload, wicked insomnia.
00:30:11.191 --> 00:30:14.057
You know travel schedule that was, you know, ridiculous.
00:30:14.057 --> 00:30:24.631
You know I was basically fueling myself, you know, on wine and coffee, and you know so many of the modern, you know habits that are maladaptive.
00:30:24.631 --> 00:30:32.727
And so, like 2018, even into 2019, 2020, I was tipping the scales at like 210.
00:30:32.747 --> 00:30:45.113
You know I had chronic fatigue, like I said, insomnia, brain fog, just general irritability, like complete lack of ability to focus and concentrate.
00:30:45.113 --> 00:30:49.587
I think I read a grand total of zero books in 2017.